“Where’s Margaret?”
“Indiana. Flown back to the campaign like a, how you say, a slot-addict with a fresh roll of quarters,” I told Frank Belloc, combat psychologist as we hot tubbed in the North Carolina hotel with my old producer, Robbie Jackson. “I will be honest with you, I am glad for the quietude.
“She’s taking over HRC’s Microtargeting Efforts in Indiana,” I told the boys wearily, nibbling Fig Newtons from a tray on the side of the tub.
“Microtargeting?” asked Robbie, shaking the dwindling cubes in his iced tea glass for the pool girl to attend to.
“Narrowcasting,” said Frank, “is another term for it. Minute slicing of the electorate based on ancillary polling. Basically, it’s finding out what McCain people like, what Obama people are prone to spend money on; how Clinton people act as consumers. Then when it’s discovered that Obamaniacs show a predilection for granola and lattes, direct mailing campaigns can be effectuated directly at those markets.”
“What the fuck you talking about, cracker?”
“It’s the commodification of the voter,” I said, reaching for my glass of chardonnay, a good Chassagne Montrachet, “aligning the consumer’s tastes with her political leanings. The more we can know about the voter, the more the candidate appears to identify.”
“Goddamn, I have never heard anything so motherfucking ignorant in all my motherfucking life,” said Robbie, flinging his unfilled tea glass into a stack of towels. “Where in name of Shaft does it end? We don’t need to know all that to get through an election! Hell no. Man, that’s the problem with everything else that’s gone fucked up in this world. Too much goddamn knowledge and too little wisdom! That ain’t worth shit. Remember your Milton:
Knowledge is as food, and needs no less
Her temperance over appetite, to know
In measure what the mind may well contain;
Oppresses else with surfeit, and soon turns
Wisdom to folly, as nourishment to wind.
That’s my boy, Milton. Book VII, Paradise Motherfucking Lost.”
We all nodded in reverie. The wine had a good, yeasty nose; notes of apple and pear.